Social Media

How to get featured on TikTok? 

TikTok is the largest social network with about 2 billion active users at last count.

Due to such a huge competition, it is difficult for a beginner blogger to promote his own profile, and it is almost impossible to do this without advertising from other authors.

But do not worry, because many accounts were promoted without any cash investments at all.

Hence, many people have a question: how to get into the Tik Tok recommendations and gain more Tik tok followers? The answer is to adhere to a few rules, which we will discuss next.

How do TikTok algorithms work?

So, you need to immediately make a reservation: no one knows the exact principle of the algorithms, except for the creators of the service. This is where artificial intelligence comes into play, which analyzes the uploaded videos and the audience’s reaction to them.

Let’s try to imagine ourselves as an ordinary user of the platform. How can we find someone else’s video? In fact, there are not so many ways.

We can try to use keywords by specifying them in a special section. But as practice shows, in this case, videos from popular authors appear in the results. Therefore, it is most likely extremely unreasonable to use this promotion option at the initial stages.

We can also go to the first tab of the application and watch the videos of the people we follow. But to get into this category initially, for obvious reasons, will not work. And the last option remains – to use the section with recommendations. This is where our chances of profile promotion are significantly increased. Even if the video is viewed by several thousand people, it will already bring about a hundred subscribers!

Here are some of the specifics of how the recommendation section works:

It includes not only videos from popular authors, but also the newest videos. This is how the system checks whether other people like your job. If audience retention is good, then in the future the chance of getting featured in recommendations will increase even more. And if few people are interested in the video, create a new account. This is, of course, a joke, but with a grain of salt – other videos from a specific profile will rarely appear in recommendations. Likes from popular personalities are valued much more than likes from new or little-known accounts. That is, if your video is rated by a major blogger, the algorithms will notice it. In this case, the probability of being included in the recommendation increases 200-300 times! Well, if your friend with 10 subscribers puts a like, it will not bring much promotion. It’s easier for a beginner to get into recommendations. As mentioned above, if the first few videos received few views and likes, then in the future videos from this profile will rarely appear in the top. Therefore, try to create interesting content from the beginning!

This is not all the subtleties, but it is desirable for every novice blogger to possess such basic knowledge. The number of reposts, the depth of views, the percentage of subscriptions, comments and likes also affect the video output in the recommendation.

How to get into TikTok recommendations?

We’ve compiled a list of a few simple rules to help you make your video recommendation. We suggest that you familiarize yourself with them, and then apply the acquired knowledge in practice.

Choice of topics.

If you want to achieve regular video appearances in recommendations, then you need to adhere to a clear plan. And first of all, it is advisable to decide on the topic of future videos. Do not understand what this is for? Then consider a few examples:

Growth of subscribers.

Let’s say you’ve released a video about the preparation of a certain dish. It got into recommendations and got a lot of views. Someone who looked at it decided to subscribe to your account. And so he goes to the profile and sees different videos: about pets, gadgets, cleaning, fitness, and so on. And he was interested in the topic of cooking! Naturally, this user will not subscribe to the account.

Reduced time spent. 

If you have clearly decided on the topic of future videos, then later this will save a huge amount of precious time. You will already perfectly understand where to get new ideas and what to shoot.

We hope that the arguments presented have convinced you to decide on the topic of your profile. But which headings are the most relevant now and collect views? There are many of them, but here are the most basic ones:

Expert advice. Each of us is at least a little versed in a certain area. Someone in foreign languages, programming, marketing, and someone in trade and sales. And after all, we can share our knowledge and experience with other people! For example, every day to shoot a video in which we talk about the meaning of a certain foreign word. Or just express your opinion about certain events. There are a lot of ideas!

Trends. Everything here is already clear by the name. You just need to shoot videos on popular topics. In 2021, many authors “hipe” on coronavirus and self-isolation. You just need to always follow the news and analyze topics that interest people. But the competition in this section is very strong.

Classics. Topics that are popular always and annually fall into this category. These are travel, cooking, creativity, beauty, health, sports and so on. There is also quite a lot of competition here, but in some narrow direction you can find your audience.

Challenges. Not every person will be able to master this category, because here you will have to complete assignments from other authors. And they can be, to put it mildly, very strange and not always correspond to your views.

Children’s content. These include various funny videos for children, their own cartoons, toy reviews, and so on. But if you plan to use your Tiktok account to make money (click here), then it is better not to consider such a topic. It is of little interest to serious advertisers.

In any case, the chosen topic should be of interest to you. You do not need to shoot only videos that are gaining a lot of views. This will quickly lead to burnout and reluctance to work on your profile!

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