How small business owners should write seo-friendly blog posts
If you are a small business owner, then you definitely need to start writing blog posts that are seo-friendly. This will help you hit your niche with the information that will get you traffic, leads and ultimately new customers.
Aleph Website has developed many websites, and helped entrepreneurs across the world deliver content using top-notch content marketing strategies. They encourage entrepreneurs to build their website in such a way that allows them to grow and continuously fill their content pillars to attract more and more of their target audience, while improving website conversions.
Read the full article here: This is How to Write SEO Friendly Blog Posts
1. KW Research
It is pointless to write great blog posts about topics no one is reading about. So do the Keyword Research first to avoid making this fatal mistake.
Some tools you can use are: SEM Rush, Moz, Site Checker.
Some of these tools are paid, but there are many tools out there that allow you to conduct KW research for free.
2. Formulating the topic
Once you have a keyword, it is time to formulate an eye-caching clickable topic. This will help you get people to visit the page, as the title and meta description is how they find you in search engine results.
3. Blog Structure
Each blog post must contain:
- Topic Headline H1
- Blog Headers (H2, H3, etc)
- Internal links
- External links
See image taken from the original article written by Aleph Website:
4. Schema Markup for Rich Results
This one is a bit complex and we recommend reading the full article by Aleph Website to get the whole picture.
Schema Markup is an html code (most often used i Json-ld) that is used to help Search Engines identify pieces of content and deliver them straight to Search engine results pages without crawling the whole page.
Schema markup, if done properly, helps your content outrank the competition even if your domain ranking is low.