The Indian Premier League has become extremely popular in India and other parts of the world. It has even caught the attention of major sports leagues from the United States laws4life. The BCCI has secured a media rights deal worth nearly 48 billion rupees (USD 6.20 billion) for the tournament. A new media rights deal is expected to be signed soon lawyerdesk.
The IPL is one of the most lucrative tournaments in cricket. The tournament is held in the summer months and new financial year, and this season has witnessed a significant increase in its popularity. This makes it the perfect platform for advertisers to generate more views. Brands have also made use of the IPL to launch new products lawyersmagazine.
According to YouGov, two-thirds of urban Indians claim to be fans of IPL. Of these, 33 percent say they watch every single match. The other three-fourths said they watch their favorite team’s matches regularly. Men are the most avid fans, followed by women publiclawtoday.
The IPL is popular in part because of its huge crowds. The league started in 2008 and didn’t have a huge fan following at the beginning, but in just a few years, it became one of the world’s most watched cricket leagues bestlawyers360. This is largely due to the fact that the craze for cricket in India has increased tremendously. Even if the matches are broadcast only on TV, most of the population of India wants to watch the action live.