Digital Marketing

Why keyword research is important for higher rankings 

SEO is becoming difficult with every passingday, competition is also increasing. Therefore, it is difficult for the new users to rank their websites higher on search engines. If you are planning to launch a new website, make sure that you know about keyword research, use Google keyword planner to find the right niche. We are going to discuss some useful tips for ranking your website higher in search engines.

Find the right keywords for your posts 

As mentioned above, the most important thing is finding the right keywords. You need to start the keyword research before even launching the website. Make sure that the name and the URL of the website are also related to the niche which you are planning to target. Make sure that the domain name is short; studies show that short domain names are easy to rank. Make a list of all the keywords which you will target using your website. You can use a free keyword planner for finding the most searched keywords of your niche. You should check the competition and the search volume of the keywords to make sure that you target keywords with less competition at the start. You don’t need to use the exact matched keywords only, use some relevant phrases as well in your posts.

Your website should be mobile-friendly 

Most of the users are using mobile devices these days; therefore make sure that your website is following a mobile-first approach. If you have a big budget, then consider launching a mobile application for your website as well. Search engines like Google also rank websites that are mobile-friendly. There are different free tools online, use them to test whether your website is mobile-friendly or not. Make sure that your website has good speed; search engines consider these technical indicators as well when ranking websites. A website with 2-3 second speed can get a higher ranking.

Make sure that all pages are indexed

Make sure that all the pages of your website are indexed by search engines with the site domain search. Confirm that your website is double indexed or not because double indexing leads to the duplicate content.

Optimize your content on the website 

Using different strategies is good for ranking your website but they all are useless if the content on your website is not unique and catchy. Therefore, it is important to regularly post unique content on your website. You should use the H1 tag as well on every page. Using plagiarized content is not helpful at all because that would affect the authority of your website. Therefore, hire copywriters and write creative content on all keywords. Make sure that the content is covering what users are looking for. If the content on your website is catchy, users are likely to spend more time on your website and eventually increase the audience retention time.

Ranking your website in this era is difficult for sure but with the right strategy, you can rank your website on the first page of the search engine. It’s also crucial to know how search engines determine the rankings through Google Dance so that you can understand various factors that affect your website’s rank.

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