Has it happened to you?
You have ordered groceries on your favorite app just because it gives exciting offers.
You watch movies on the OTT platform suggested by the platform itself.
You make friends on social media even when you don’t know them, just because they were recommended by the social media platform.
You have bought home decor items, medical products, or any other stuff finding them while watching videos on YouTube.
Have you ever done this?
Have you asked for suggestions on some problems on social media, to get solutions from people on your friend’s list?
Have you marketed your products/services on different platforms?
Do you join some groups of interest on Facebook, Twitter, Instagram, WhatsApp, etc. just to stay updated about what’s trending?
If most of your answers are Yes, you are surrounded by Digital Marketing.
Digital Marketing has been ruling over the world for the past few decades. Actually, it has been there from the beginning. As in radio and television.
Now as you go everywhere with your smartphone, digital marketing is everywhere. As far as Dubai is concerned, digital marketing has become the fastest-growing industry there. Digital Marketing in Abu Dhabi, being the capital city, is observing massive growth these days. This has eventually opened the door of opportunities for big names as well as startups.
The penetration of internet users in the UAE is 98.4%, according to IWS. The last decade has seen massive growth in the number of internet users in the UAE.
Let’s discuss what digital marketing is and what’s the scope of it.
What is Digital Marketing?
Any kind of advertisement that is done over digital channels is referred to as Digital Marketing. Simply put, digital marketing is the use of the Internet in order to reach customers.
It is an umbrella term that encompasses the ways of attracting customers that include content marketing, SMS, social media platforms, email marketing, affiliate marketing, search platforms, and more.
According to marketing experts, digital marketing is completely a new endeavor that includes new and innovative ways of reaching customers and understanding their behavior as compared to traditional marketing.
The purpose of marketing has always been connecting with the potential audience and that too at the right place and the right time. The place where you can meet them anytime is obviously the Internet.
To connect to their customers, businesses utilize digital channels including social media platforms, search engines, emails, and other channels to connect to prospective and current customers.
The best part of digital marketing is that it can take place on smartphone applications, video games, subway platforms, or mobile devices.
Why is Digital Marketing Important?
Digital marketing enables you to reach a larger audience than traditional marketing methods. You can target those prospects who are likely to purchase your services or products.
Most importantly, digital marketing is more cost-effective than traditional marketing. Also, it is measurable which implies that you can measure your success on a daily basis and bring about changes in your marketing strategies accordingly.
Moreover, digital marketing provides you with excellent opportunities to make sure that you get the most out of your investment. It also enables you to outrank bigger players in an industry like yours.
One of the biggest advantages of digital marketing is that it is measurable which means that it provides you with a comprehensive view of all the metrics that include shares, clicks, views, impressions, and time on page.
Scope of Digital Marketing in Dubai
One of the largest markets for digital marketing is that of Dubai. Eventually, the market is facing massive demand for digital marketing specialists and has made UAE the booming industry job opportunities for digital marketing professionals.
Today, companies of every size, small scale or large scale, are utilizing digital marketing to reach their potential customers. Numerous job openings are available in Dubai for different digital marketing specializations and designations. Some of the industries that have a high demand for digital marketing professionals include healthcare, real estate, retail stores, hospitality, automobile dealers, eCommerce, advertisement agencies, automobile dealers, etc.
Some of the specializations you can opt for, to land a job in Dubai, UAE are:
- SEO Specialist
- Data Analyst
- Lead Generation Expert
- Facebook Marketing
- Certified Google Ads Expert
- Programmatic Advertising
- Snapchat Marketing
- Instagram Marketing
- Digital Marketing Manager
- Content Marketing Strategist
- Social Media Marketing Specialist
Pay Scale of Digital Marketing Professional in UAE
According to PayScale, the average annual salary of a Digital Marketing professional in UAE is around AED 184,000.
Though the salary varies with some factors such as skills, qualifications, experience, specialization, domain knowledge, location, etc.
The highest paying cities for Digital Marketing professionals in UAE are:
- Abu Dhabi
Most companies prefer to hire candidates with certifications and experience.
Responsibilities of a Digital Marketing Professional
The responsibilities of a digital marketing professional vary with the job profile, type of industry, and the project you work in. Some of the crucial responsibilities of a digital marketing professional are:
- Perform business analysis
- Understand the requirements of clients
- Analyze online markets to identify and evaluate digital marketing opportunities.
- Develop strategies for digital marketing according to the requirements of clients
- Conduct competitive research
- Develop SEO strategies on the basis of client requirements
- Execute on-page and off-page SEO activities
- Plan social media content and strategy
- Create a strong presence on social media
- Generate leads for clients
- Stay updated with the current trends of the market
- Develop ad campaigns on social media
Requirements for Digital Marketing Professional in UAE
- Bachelor’s degree or master’s degree in any field (Computer Science is preferred)
- Excellent communication skills(both verbal and written)
- Diplomas or certificates that are industry recognized from reputed institutions
- According to the market trend, the perfect knowledge and experience of the latest software and analytical tools is compulsory
- Industry certification in Google Ads, Facebook Blueprint, SEO, and HubSpot certification
As you have now come across the scope of digital marketing in Dubai, don’t think before taking an online training course for getting certified.
As the certification is essential, invest your time and money into a good online training course from an accredited institute.
Learn at your convenience, at your own pace, with an enterprise-class learning management system. It gives 24*7 teaching assistance as well as doubt sessions at the end so that they ensure that you are fully prepared for the certification exam.