You are on the right track of scaling your business online as you are looking for what is SEO and how it works for your business. In this realm of digital marketing, SEO services play a major role in achieving better visibility and sales.
In this article, we will check out what SEO is and how it works for your business to improve brand visibility. SEO is a practice of improving a website’s visibility over search engines for certain key phrases or keywords that the audience searches.
For example, if you run a bicycle eCommerce shop and someone searches for the best bicycle store online, your website will appear on the top search results. This advantage will not only help you gain higher traffic but also help you generate more sales without any marketing.
This is just one keyword and SEO experts optimize a single website for multiple keywords so that the business owners can gain more visitors. So, this type of optimization for your website is known as SEO optimization.
How Does it work?
Ranking a website on desired keywords is tricky sometimes and search engines don’t just pick any random website for a given keyword. The process is both broad and deep and it requires constant efforts to optimize the website for top positions.
For example, when someone searches for the best SEO company in India, the search engine will evaluate thousands of websites from its data against more than 200 ranking factors. Only those websites that are optimized as per the guidelines of the search engines, will be shown on the top positions.
Optimizing for all the 200+ factors is near to impossible but there are some important known factors that need to get optimized. For optimizing the website, the practice is majorly divided into two categories — on-page SEO and off-page SEO. Now let’s understand what are these two subcategories of SEO.
On-page SEO simply means optimizing the web site’s pages to improve the domain’s search engine rankings for more organic traffic. The core activities include keyword research & addition, meta tags creation, mobile-friendliness optimization, improving the website’s loading speed, and much more. The better the on-page optimization, the better will be the user experience and organic traffic.
The second and equally important category is known as off-page optimization that refers to all the activities that are performed outside of your website to boost brand reputation. The main purpose of off-page SEO is to establish the website as an authority and gain more trust among the audience. Some key off-page optimization activities include link building, guest post submission, forum posting, and many more.
With these activities, your website’s domain authority increases, and the search engines pay more attention to the website.
This was a brief introduction to SEO and how does it work to benefit your business. If you are not taking advantage of SEO for your growth, this is the right time to get started. In 2021 and beyond, every online business needs SEO optimization to take the edge and gain more traction.