You might have noticed lots of signs while walking or driving by the road, but one thing you might have realized that most of the street signs are in different colors and shapes. This is because each street sign carries a different purpose than the other.
The primary objective of the street sign is to convey important messages adequately. Many companies are showcasing signboards to promote their business. Even though they focus to stand apart, not every sign will attract the attention of the customers. Hence, they are taking a completely different direction.
The main factor of a street sign is its design. The design will create a good impression amongst your customers. Although the design process may seem like a simple project, there are some factors you need to consider. In this article, we will discuss the top 4 street sign designing tips.
Consider the Scale and Size
The size of the street sign is dependent on its purpose. Normally, a street sign is smaller than other outdoor signage. However, the scales and sizes could create some interesting challenges. So, you need to make sure that your concept is unique.
Don’t assume that the size of the project is dependent on the canvas. Hence, you need to think in terms of the scale. Additionally, keep in mind that people will read the street signs from a distance and they will get a couple of seconds to understand the meaning. So, the icons should be simple and big to maximize the impact.
Think About the Location
Just like considering the size of your street signs, you also need to think about the location. While you might not always have a physical address, you need to think about the primary placement.
Will you feature the street sign on the main road with where lots of vehicle passes every day? Or the street sign will let the drivers know about the curves ahead.
Location will also determine other factors of the street sign. Before using any logo or pictures, make sure you check the rules and regulations of the particular area.
Use Colors Wisely
Colors are one of the most important factors of your street sign designing process. While using colors, you need to focus on few things such as identity, branding, visibility, and contrast.
The colors and graphics in the street signs should be bright. Additionally, don’t use any light colors or low-contrast colors, especially in the background. While choosing graphics and images, select one single element and walk your way through it. Remember that your design needs to catch the attention of people. Apart from that, the colors and graphics need to be relevant.
Contrast is another important part of a street sign designing project as it’ll enhance the visibility of your street sign. You only have a couple of seconds to catch the attention of people and perfect contrast will help you to achieve it. As per Canva, the contrast will help you to organize your design.
Even though there is no specific combination of color and contrast exist, you just need to make sure that people can read them easily. And if you want to improve the contrast of your street sign, you can also use a border for your design.
These are the top 4 tips you need to remember while designing street signs. As the process requires attention, don’t make any mistakes while designing your street sign. Do you have any doubts? Comment below to let us know.