Digital Marketing

The Power and Impact of Influencer Marketing

The global lockdowns of 2020 were the primary motivating element for online commerce. Similarly, many apps have also become popular among people like TikTok, Instagram, and podcasts and playing a significant role in advertising. The days are gone when people didn’t like online advertisements. Nowadays, we’ve entered into a new democratic media consumption where buyers choose who they trust, what they listen to and watch. It gives rise to a crowded digital marketplace. Influencer marketing also plays a vital role in this regard. The actor started receiving recognition after that character. He presented several critically acclaimed movies after that.

This article will help you out to learn about the powerful impacts of influencer marketing.

Influencer Marketing in Simple Words?

It is a kind of social media marketing. In this, different brands approach online influencers and collaborate with them to promote their services and products. The online influencers available on other online apps do publicity of those services and products and enhance people’s awareness about brands. Many people pay attention to that because they trust the influencers.

Types of Online Influencers

Influencer Marketing Hub proposes four types of influences marketers:

  1. Nano-influencers – having less than 1,000 followers
  2. Micro-influencers – having followers between 1,000 to 100,000
  3. Macro-influencers – influencers having followers between 100,000 to 1 million
  4. Mega-influencers – influencers having more than one million followers, mainly social superstars and often celebrities

What Impact Does Influencer Marketing has on Purchasing Decisions of Public?

Influencers have a niche or expertise towards which people are attracted, and their loyal fans trust them a lot. It is what brands need. You can understand this by an example. What would you prefer, hearing an unknown person or a familiar face that you have seen on different social media apps? Surely you’ll pick the familiar one, right!

This type of advertisement rate is 37% higher as compared to regularly paid advertisements. Contacting and making partnerships with an Insta-blogger, YouTube youth sensation, or any other brand ambassadors famous among the youth of our generation (mainly college students) can promote awareness in a most dominating way. So, influencer marketing can be precious for startup brands or those trying to attain a grip in social media marketing. However, if your company is not just starting, you can become your brand’s influencer as an expert. Do some research on how to become a brand ambassador and share your experience with your followers.

Do You Know?

  • Instagram alone contains 5000,000 active influencers.
  • TikTok advertisements are more engaging than Youtube’s or Instagram’s
  • Before making any purchase, 67% of beauty enthusiasts turn to influencers
  • 82% of buyers have boosted their social media consumption since the beginning of the COVID-19
  • For every £1 expended on influencers, the beauty brands earn an average return of £8.81
  • Micro-influencers are there on YouTube, TikTok, and Instagram with more prominent engagement rates

Powerful Impacts of Influencing Marketing

Here is the concise list of powerful impacts of influencing marketing:

  • Boosts brand awareness
  • Quickly builds confidence and trust
  • Improves your content strategy
  • Delivers incredible value to your audience
  • Creates succeeding partnerships
  • Establishes\set a trend
  • Associates to a broader market
  • Assists content strategy
  • Influencers propel conversions
  • Develop constant website traffic
  • Influencers deliver long-term advantages
  • Develops leads
  • Efficiently catches up with your target audience


Well, hopefully, you are now aware of the power of influencing marketing. So do you now need any help regarding your influencing marketing campaign through social media apps? Then BuzzGuru will be the perfect solution. Contact here today!

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