A service that allows the developers to implement messaging technologies is known as Messaging API, and it usually is an application with the help of a single programmable interface. The API is most of the time offered by a third-party provider with access to global carrier networks.
The global carrier will facilitate the traditional way of messaging that is SMS or MMS and will also be able to send a message through chat applications. A messaging API doesn’t need a backend system or various other messaging channels since the infrastructure of the API is completely ready and can be used anytime.
The widespread use of messaging API is to provide bulk texts for marketing purposes, promotional offers straight away to the customer’s mobile phone. Another use of messaging API is that it sends notifications like tracking updates etc.
Still, the primary benefit of messaging API is that it supports web-based notifications because it is supported by all SMS-enabled devices.
Messaging API comes with two-factor authentication; moreover, with the API, there are no delays in imitating services, so the messages and especially secured OTP can be reached.
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1. Gup-shup is 100 times better than free SMS API
Gup-shup allows the consumer to add SMS messaging capability to the customer service ecosystem, which is way better and more effective, and reliable than the SMS API. You will be able to send timely messages and send automatic updates to the customer at any time of the day.
SMS API will also allow you to promote the products or services and also will be able to send abandoned cart reminders to your customers.
2. Difference between SMS API and messaging API
An SMS API is helpful for sending out automated programmatic SMS messages, but since its functionality is limited, it cannot send other messages like voice, WhatsApp, etc.
On the other hand, a messaging API will allow you to send and receive messages through an app. So basically, you can send WhatsApp notifications, email, bot messages, and voice messages to your consumers. This will also allow you to patch calls, lookup for numbers, track links, etc.
To sum it all, here is the usage of messaging API
- You will be able to send an OTP via SMS
- Send voice OTP as a fallback
- You will be able to call patch
- Do number masking
- Send SMS
- Send various sort of notifications on WhatsApp
- Send voice messages