We’ll go over some of the best ways you can use Local SEO to help your small business. This will include a complete guide on what Local SEO is and how it works and tips for building a strong local presence. We’ll also cover in this website how to find great keywords that can bring in new customers to your door.
Optimize for Google My Business
The first step to local SEO is getting your business information on Google My Business.
This will include things like your opening hours, address and phone number, as well as any photos or videos you want to add that show off what you do in a way the customer can relate to. It’s important not only for Local SEO but also, so customers know exactly where they’re going when they go looking for it online. So make sure everything is accurate before moving forward.
Optimize Your Website Content For Mobile Users
With more people using mobile devices rather than desktops these days, optimizing your website content for mobile users becomes increasingly important if you want to get found by new customers online. This means having a responsive design (so the layout changes depending on the device) and optimizing the size of your text for easy readability.
Optimize Your Site Content For Keywords
When it comes to local SEO, you want to do all that you can in order to get found by new customers online. This means trying out different keywords related to what business does or whatever else might bring people looking for a service like yours through search results.
Optimize online directories and citations
There are many different directories that you can add your business to in order for people looking for a service like yours to find it. This normally includes local business directories but also niche industry-specific ones too.
It’s important when adding listings online, though, not just to list yourself everywhere without giving much thought as this will cause problems further down the line when Google gets fed up with finding hundreds of duplicate listings and starts penalizing these sites or, worse still, deindexing them completely!
Ensure your name, address, and phone number are consistent online
When trying to get found by new customers, it’s important that all of your listings online have consistent details such as name, address and phone number. This means if you add a listing on Google My Business, for example, then make sure the same information is also listed on any other directories or business websites where they exist too!
Add location pages to your website
It’s important to make it easy for customers looking for a service like yours online, and this means having clear directions on your website. This will include things like opening hours, where the business is located (including detailed maps), as well as contact details such as phone number or email address.
Make sure that the pages you add contain relevant keywords too in order to help search engines understand what they’re about when crawling them!
Perform a local SEO audit
Finally, you need to perform a local SEO audit of your website. This will normally
include looking at all the different pages on your site and seeing if there are any that have been neglected or could be improved in some way. With more people using mobile devices rather than desktops these days, optimizing your website content for mobile users becomes increasingly important if you want to get found by new customers online.