Digital marketing is a general term for “marketing activities that utilize all digital technologies.” When understanding digital marketing, it’s a good idea to compare it to web marketing. Web marketing means marketing performed on the Web, such as SEO measures for websites, listing advertisements, and marketing utilizing SNS.
On the other hand, digital marketing is a broader concept that includes the following activities and marketing through websites.
- Measures utilizing IoT such as O2O and OMO measures
- Marketing measures utilizing a dedicated app
- Fan marketing measures by e-mail newsletter, LINE official account, etc.
The first step in digital marketing is the “maintenance of customer data.”
“Customer data” is the basis of all digital marketing activities.
Now that digital technology has advanced, you can pinpoint the users you want to approach. Also, it is possible to provide content that matches the target’s interests at the right time and have customers purchase products and services smoothly without troublesome input work. In short, the successful integration of digital technology into marketing activities is likely to provide a pleasing customer experience for your target audience.
An indispensable tool for maintaining customer data
So what do you need to keep your customer data in order?
Again, the important thing is to centrally manage various customer data such as access status to your site, number of event participants, inquiry contents, sales data, etc., as much as possible. If you want to manage customer data centrally, it is best to introduce CRM tools.
Deepen customer understanding with CRM
CRM is an abbreviation of “Customer Relationship Management”, which translates literally to “Customer Relationship Management”. It is used to refer to mechanisms and tools for tightly managing customer relationships and increasing engagement. You will be able to manage customers efficiently. For example, when managing with Excel, the person in charge is inevitably updated and managed. Still, with CRM, customer information can be managed efficiently and centrally without stress, even if multiple people in charge are using it.
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