Today’s consumer landscape is more fragmented than ever, filled with new touchpoints, players and experiences. To remain competitive, retailers must take a holistic view of their customers across all digital and physical channels to personalize the customer experience from the first discovery to the final purchase. To achieve this level of integration across your omnichannel strategy while establishing a solid foundation for incorporating unanticipated changes moving forward, you need an enterprise retailer solution that streamlines everyone’s roles and responsibilities in one system. This blog post will explore how you can build a high-performance integrated retail solution with SAP Hybris. Read on to learn more!
What is SAP Hybris?
SAP Hybris solutions is a comprehensive omnichannel commerce platform specifically designed to leverage the power of data. This enterprise-wide platform enables retailers to sell globally, personalize experiences for customers and partners, and optimize supply chain operations. SAP Hybris is about much more than eCommerce; it’s about a data-led approach to enable sales growth, increase customer satisfaction and enable better decision-making across the enterprise. Hybris is the latest iteration of SAP’s Retail solution, which was formerly known as Maximo. Maximo was designed only for retail operations and had to be integrated with other systems to meet customer-facing requirements. The name has changed, and the functionality has evolved. Still, the goals of the solution remain the same—to help retailers sell more by improving the customer experience while reducing costs, increasing efficiency and improving the supply chain.
SAP Hybris in a High-Performance Retail Environment
A high-performance retail environment is one where the right data is available and in the right place at the right time. And within this environment, it is critical to have a tightly integrated system that doesn’t require additional data from other systems to make decisions. New retail customers often find themselves with various systems, each of which has its purpose and functions but doesn’t necessarily talk to other applications. This means you have to manually transfer data from one system to another, which makes the process of using that data much more time-consuming and complicated, and it also places an additional burden on your employees. A tightly integrated system will mean that the data residing in one system can be automated and transferred to another, bypassing the need for manual input and more efficiently supporting your business. In addition, data should be structured and in the right place to make it easy to retrieve.
Why Is It So Important to Build an Integrated System?
An integrated retail solution is extremely important, as data is the backbone of the modern retailer. It is the primary source of information that drives decision-making and influences all aspects of the business’s functions. However, data is meaningless unless it is captured and structured in a useful way. In a smart system, the data is structured to be easily accessible and can be discovered by other parts of the system. When it comes to retail, having an integrated system tightly connected to your ERP system is essential for efficient and accurate reporting, forecasting and inventory management.
How to Ensure You’re Building a High-Performance Retail Solution with SAP Hybris
To ensure you’re building a high-performance retail with SAP Hybris solutions, you must follow these five key principles:
The best way to ensure you’re building a high-performance retail solution is to follow the five key principles. By doing so, you can be sure that the system you’re building is tightly integrated, easy to use and will support your future growth. Finally, as you plan for this transformation, don’t forget the importance of culture change. You will need to get everyone on board with a new process and working method. You need to ensure that your people understand the benefits of change and feel empowered to take ownership and responsibility for driving the transformation forward.