Utah is one of the U.S. states bordered by Arizona in the south, Idaho in the north, Colorado in the east, and Nevada to the west. Among the 50 U.S. states, Utah is considered the 13th largest based on area. It has more than three million residents.
The economy in this state is highly diversified. Its major industries include information technology and research, mining, education, transportation, etc. Utah is also one of the most prominent tourist destinations for outdoor enthusiasts. If you are a Utah resident and plan to start a business, you should consider hiring a Utah-based SEO company. If you want to know more about SEO, then this guide can help you. It contains everything you need to know as a beginner.
What Is SEO (Search Engine Optimization)?
SEO is an effective method that can help in optimizing your website. It aims to boost your rankings in the search results and lets you obtain more traffic. It was in the 90s when SEO emerged. Today, it is considered a significant marketing strategy and continues to evolve. Search engine optimization exclusively concentrates on organic search results and is not associated with PPC optimization. Search Engine Marketing includes both SEO and PPC.
When users are searching for something, they will use search engines. And if the topic that they are searching for concerns your business, you want to be the one that can provide them with the answers. Regardless of whether you are writing a blog or selling a product or service, search engine optimization is a must.
Simply put, SEO includes all the activities that you need to do so that Google will consider your company as a quality source and give your website a higher rank for specific search queries.
The Three Key Factors of SEO
It is not necessary to familiarize yourself with the exact algorithms that Google uses in ranking your website. However, it would be best if you covered the key aspects of SEO.
- Great Content
The content of your website is one of the most important parts of SEO. If you have low-quality content, then you will have no rankings.
- Technical Stuff
The technical aspects are often referred to as on-page SEO. Your SEO strategy would not be successful without this.
- Quality Backlinks
Backlinks can help in increasing your website’s authority. You may have a perfectly optimized website with great content; however, you will not gain authority if you don’t have quality backlinks.
Learn the basics of SEO and other SEO-based techniques by enrolling in a free SEO course.
Some Valuable Vocabulary
While you are exploring SEO, you will probably come across some terms that are new to you. Although based on the practical point of view, they are not that important. It is good that you know what they mean.
On-Page SEO and Off-Page SEO
Both on-page SEO and off-page SEO classify the SEO activities depending on what you use on your website. On-page SEO includes the technical aspects of optimizing your content. It covers title tag optimization, content optimization, keyword research, internal linking, and page performance optimization. It aims to provide good content and UX. At the same time, it tells search engines what the webpage is all about.
On the other hand, off-page SEO is all about getting those quality backlinks to let search engines know that your website is valuable and has authority. Link building is a process that involves strategies such as email outreach, guest blogging, and broken link building.
Knowing what SEO is all about and the processes it involves can help you perform effective SEO strategies for your website. But it is always better to trust these tasks with the experts and, hence, you can hire Utah-based SEO companies to do the job.