SEO (search engine optimization) is a set of actions and procedures used to increase the positioning (visibility) of a website on the Internet in search engines such as Google, Bing, and Yahoo, inside the organic results.
To accomplish so, search engines compile a list of web pages and rank them according to their algorithm. These algorithms are updated on a regular basis in order to provide the best results for the user’s search and to ensure that there is no altered text or spam at the top of the list.
For example, the most recent updates to Google’s algorithms are those in ‘Panda’ (2011), which penalizes websites that contain duplicate content from other sites and sources; ‘Penguin’ (2012), whose goal is to penalize sites that use manipulative techniques, such as SEO Spam or Web Spam, to improve their rankings; and ‘Colibri’ (2013), which can interpret questions asked by users and, as a result, goes b.
To rank a web page, search engines consider over 200 parameters. Internal or external variables can play a role. The external ones are those that cannot be controlled and are based primarily on user activity on that website, such as whether or not it is a site that is shared on social media, the number of quality links it has linked, the number of visits it receives, the bounce rate…
The internal ones are those that are controlled by the webmaster, such as loading speed, domain authority, publication of quality content that matches the keywords, web architecture or structure, HTML code, writing URLs with the essential information, and so on. If you are looking for an SEO company to get a top position on google we recommend SEO belfast.
Users conduct written and spoken searches on the Internet, either by asking queries or just using words. Search engines are in charge of providing you with a list of websites that have information related to your search. Because different profiles will visit the same website, some will be content with what they see there while others would not. There are a variety of approaches and SEO strategies that may be used to get a website to the top of the search results, including:
The information provided. The material should respond to the user’s query, although queries aren’t often extremely detailed. Searching for a restaurant in Madrid’ is not the same as looking for a ‘Italian restaurant in Madrid that opens at night in the Chamber area.’ Websites must have coherent content that includes multiple keywords in order to be indexed by search engine robots.
If the content is to be produced for more detailed or professional searches, such as texts for a blog, it must meet specific criteria, such as being unique, offering information, having a minimum length, and being free of errors. orthography. You must be very clear about the target audience when writing these articles.
Useful and fascinating content is one of the most successful strategies to gain quality links, as other websites will link to it and mention it in their articles.
Because customers enjoy this form of content, creating infographics and visual resources is an excellent way to encourage other websites that deal with the same topic to link to it.
Search optimization for mobile devices. Search engines such as Google favor pages that are Mobile Friendly or based on responsive web features; that is, they provide the optimal answer regardless of the device from which the query is made. Mobile-friendly sites are those that use text that is legible on a mobile device without zooming in and without scrolling horizontally to read it, those that place links far enough apart so that the user can touch the correct one, and those that avoid software that isn’t common on mobile devices, such as Flash.
The speed of the website. Bounces are common when a website takes longer than five seconds to load.
The following elements have the most impact on a website’s loading speed: hosting (the location of the server), network, and code.