Although it was one of the early social metrics to show post-performance, the number of Likes on Instagram continues to be the most commonly used indicator for many companies. It’s a low-cost option for the user. Just a double-tap is all it takes. Additionally, an Instagram Like is incorporated into the general engagement statistics.
While Instagram is in the test stages of eliminating public-like numbers from its posts, the metrics are there to stay as an internal measure. Instagram Removal of Likes has been tested in various countries, including Australia and Canada. As the date of publication, the test has expanded to include the US. We aren’t sure what will happen with public Instagram likes at this point; however, for companies and influencers, the analytics of your account will provide the numbers.
Below is a list of suggestions we’ve compiled to increase your Instagram likes per post. We’ve skipped the fundamentals of making good pictures and being regular, but it’s recommended to remember them. This set of Instagram for business tips provides the basis for your strategy, and these suggestions are the enhancements to make the most value from your content.
What’s what an Instagram Profile for Business is?
The Instagram Business account on Instagram is the equivalent of Facebook Pages. It informs Instagram it’s the platform to do certain marketing purposes (even when it’s not an actual business). It also gives you access to various features that personal profiles do not come with. They include the capability to boost your posts. These are the top ways to increase the number of Instagram like
1. Be inspired by other industries and brands
Where do you get your inspiration? If you’re following your industry or your circle of acquaintances, You won’t come across fresh ideas. Instead, spend time to look up inspirational accounts and research to follow. Combine this with your industry, the associated industries, and even industries that aren’t in your reach. Even if your customer base isn’t the same as yours, the chances are that you’ll take some of their strategies to apply it to your personal.
2. Run a Like-based contest
The most engaging posts on Instagram are focused on giveaways and sales. People love contests. The easier they are to join to win, the more attention you’ll see.
For a Like-based image contest, among the requirements for entry is that people just like the post. The other requirements are following the account and inviting one or two friends. Like a post to get a post is so low a requirement that you’re sure to get a good amount of interaction.
3. Develop the hashtag strategy
One of the most effective methods to be noticed is to use hashtags to your company’s advantage. It doesn’t mean that you should tag every post with #top amazing or #hair. It’s about being selective with using hashtags relevant to you in terms of brand and industry. If you’ve got a brand hashtag, it’s simpler to locate relevant posts and influential people. Industry hashtags can aid you in identifying what’s hot in your field and help ensure that you’re not missing out.
4. Make sure you are using the correct accounts
Credit to the extent credits is due. If you can, tag the post and the people working on the caption. For instance, if you’ve got prominent individuals or products in your photograph, you should tag them in the caption. It’s quick and easy and also credits the maker. The tags usually result in the brand liking your article and responding to it.
5. Tag the post’s location
Particularly relevant to retailers and travel companies, Tagging a place ensures that your image will be displayed when people look at the location. It’s simple enough and shouldn’t take too much time from your publishing time.
Many of the Instagram-savvy diners use Instagram to look up the top restaurants’ drinks and food options. If they click on a tagged area, they will be able to discover photos of meals they’d like to try. The Instagram Likes will be a natural flow through the location tag if your content is great.
6. Create captions that are as effective as your photos.
We’ve all heard that a great media experience is essential to attracting an engaged audience. But what is the caption? Do not dismiss this section as unimportant or set it to autopilot when you write your captions. Using the right voice and tone captions could be just as engaging as your images.
Ensuring you have good captions is the top priority will create an expectation among your viewers. They’ll be eagerly awaiting the captions of the next post and will spend more time reading your content. Making engaging captions is an art that can be cultivated with time.
7. Mix the types of Instagram content
Since the introduction of Stories, Instagram’s content types were expanded. It is possible that the engagement of feed posts dropped about the same. But, generally speaking, engagement it’s more dispersed across different types of content. The new metric includes posts likes, video views, and even Story responses.
This means you must take advantage of the many types of and cross-promote them if you can.