Building a sustainable business or brand is extremely difficult without a website today. There are not many small and medium-based enterprises that have an online presence. Most of them presume that their organisations are too small to have a website.
More and more people are online searching for a service or product and a recent survey revealed that two-thirds of the population will be online by 2023. Your small business or startup requires a website to attract potential customers in this scenario. People use smart devices to research a company, brand, product, or service. The Internet allows easy access to information on similar products, helps compare prices, and reads customer reviews before buying a product or service.
A well-designed website is necessary for your company to expand and generate more revenue. Nevertheless, you cannot afford to spend more money hiring an expert web developer if you have just started your business. With a web builder online, you can create a website at a reasonable cost.
You may search for the best web-building service provider that can give you several website builder plans, which can help you develop a website by yourself, or hire a designer to construct a website online, depending on your business requirements. It is advisable to start with a simple monthly subscription plan for three months or three years and get access to mobile-friendly templates, email accounts, an intuitive drag-and-drop tool, contact forms, social network integration, unlimited pages, and Google maps.
There are various benefits of using a website builder, and a few of the well-known ones are:
1. Build a website within a few minutes
You will lose potential customers and revenue if you do not have a website or an eCommerce platform. Moreover, you may not want to spend much time or money to hire someone to design a website. With online web builders, you get access to a user-friendly interface, professional templates, and a drag-and-drop tool to create a website quickly.
If you have basic understanding of computers, you can mix and match suitable elements from templates, incorporate text, upload images using the drag-and-drop tool, and design a webpage. You can do this without any technological knowledge.
2. Get access to customisable templates and themes
You can create a website or online store the way you want using a web builder or an eCommerce platform. You don’t need to learn how to code or program to use it. Purchasing a web-building plan will provide you access to hundreds of expertly created templates with business-related themes.
These templates are handcrafted to suit your company or online store. You can improve them by adding a logo, text, image, and other elements. As your website grows, you can enhance it by adding elements, like videos, photo galleries, and social media tools.
The templates are responsive to smart devices and desktop PCs, optimising the website to fit these devices. You can also find a logo maker to design an appropriate logo to help potential customers easily identify your brand or product.
3. Manage your site easily
A web builder package will allow you to use the tool and develop a website. You can personalise the design by editing professional templates with your favourite colours, fonts, and sizes. In addition, the package also offers free stock photos for your website. The photo gallery also allows you to upload pictures, captions, and slideshows. Thanks to the user-friendly tools, you can complete these tasks with only a few clicks.
4. Add functions through free and paid applications
In order to assist you in adding functions to your website, you are given access to various free applications and plugins. You may choose to use premium applications or built-in ones from some providers. Nevertheless, the extensions or plugins you choose depend on whether you run an online store or a business. For instance, an online store requires features like a product catalogue, shopping cart, payment gateway, and shipping.
5. Integrate social media
A website will get easily identified by customers online if it is functional. How about promoting your products by connecting your website to Facebook, Twitter, and Instagram?
Your small business can establish an online presence quickly through a website created with a web builder. To save money, you may choose a service provider offering a web-hosting service too.