Social Media

Why Fashion Brands Prefer Instagram Over Other Social Media Platforms

With more than 4.2 billion users, social media platforms are growing astronomically. The platform has become one of the most important factors for fashion businesses to engage with their target audiences. This is the main reason why many business industries use social media platforms to establish their brand for online business.

But even in the world of social media, there is one specific champion leaving behind its competitors and that is Instagram. As per a report, Instagram has more than 1.16 billion active users and 92% of the users follow minimum one business account. Additionally, 80% of users on Instagram discover services and products on the platform. Apart from that, 60% of micro-influencers think that they receive paramount engagement rate on Instagram.

These statistics are proof of the growth ratio of Instagram. Now you know why most fashion brands prefer Instagram over other social media platforms. But, that’s not the end. In this article, we will discuss the top 5 facts that will help you realize why fashion brands use Instagram for their business.

They Can Expand Their Reach to the Mobile App Users

Some major social media platforms such as Twitter, Facebook, and LinkedIn have already gone mobile. This is because more than 50% of web traffic comes from mobile devices. Additionally, people all over the world spend an average of 5 hours on mobile applications.

Several studies also proved that people nowadays prefer mobile devices to enjoy social media platforms. And as Instagram is only a mobile-based social media platform, the popularity is massive amongst smartphone users.

If you have a fashion business, using Instagram will help you to target these mobile application users. Additionally, most people prefer online shopping through mobile. Hence, your growth and revenue will become sky-high.

Expand Your Brand Reach

The brand reach is another reason why fashion businesses use Instagram. Despite the popularity of the fashion industry, many small fashion business owners struggle with their brand reach. This is because they could not showcase their products to relevant audiences. However, this theory changes with Instagram.

Although more than 10 million brands use Facebook to promote their business, the introduction of a new algorithm makes Facebook a tougher place for advertisers as well as brands to promote their marketing strategy.

On the other hand, Instagram has less than three million monthly advertisements. So, when you use Instagram over social media platforms, not only you’ll get to face fewer competitors but also a greater scope of achieving success in your fashion marketing plans.

You Can Share Beautiful Visual Content

Visuals are the greatest way of communicating and delivering your message to people. This is the primary reason why fashion marketers use visuals in their social media marketing strategies. Speaking of visuals, no other social media platform is as effective as Instagram.

The newsfeed of Instagram is packed up with attractive visual content. You can also use a free Instagram scheduling tool that will help you to share images without damaging the quality.

Additionally, Instagram is one of the fastest-growing social media platforms in the world. This indicates that Instagram is more capable of showcasing your brand effectiveness to the world. However, don’t forget to include relevant hashtags in your fashion content. Hashtags will boost the exposure of your posts.

You Can Boost Engagement Rate

Do you know that Instagram has more than 500 million daily active users? However, the number of users isn’t the only thing that makes the platform attractive for fashion brands. Instead, the capability of Instagram to generate leads as well as the highest engagement rate is another reason for choosing Instagram for your fashion brand.

According to a survey, 55% of micro-influencers said that Instagram is the best social media platform for building relationships and engagement with audiences. Remember that engagement is the most important factor while choosing influencers for your campaign. Additionally, as the popularity of Instagram is growing every day, it’s very easy to get real comments on Instagram. 

While searching for influencers, make sure they are relevant as per your niche. This will help you to track as well as to measure your Instagram influencer marketing campaign effectively.

You Can Generate Higher Conversion Rate

When running a fashion business, boosting conversion rate should be your top priority because this will help you to generate massive leads and traffic for your website.

As per Shopify, the conversion rate of e-commerce businesses on Instagram is 1.08%. Apart from that, the referral traffic of Instagram is $65. This is way higher than any other social media platform.

Additionally, the return on investment in Instagram is very high. You can promote your website through clickable links. However, don’t forget that clickable links only appear in Instagram stories, bio, and Instagram shoppable feeds.


Now you know the benefits of using Instagram over other social media platforms for your fashion business. Do you have any questions? Feel free to comment down below.

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