When a customer orders a product from your e-commerce website, the first thing they will see from the delivery is your package. A thoughtfully designed parcel can elicit reactions of joy, which may ultimately lead to further purchases down the road. Here are some tips that will help you get the reaction that you want.
Get the Right Box
Do you need a small, medium, or large box for your shipment? One of the best ways to keep your business operating smoothly and your clients happy is to get the box right on the first try. A fitted box looks great, saves material, and is economically worthwhile. It’s a good idea to become familiar with the USPS flat rate box sizes so that choosing the best one is a rather simple and easy affair.
Get Suitable Packaging Fillers
Packaging materials can give your brand a nice boost in many ways, including an opportunity for unboxing. In the past, companies could get away with stuffing their void spaces with crumpled newspapers, but times have changed, and consumers demand more from their retailers. Choose from a wide range of paddings such as bubble wrap, packing peanuts, or air pillows.
Include Extra Goodies
Customer satisfaction can get a huge boost through the inclusion of extra goodies in your product packages. Clients will be pleasantly surprised to receive an extra gift along with their paid order, and the small token will serve as a reminder for them to purchase from you again. Here are some insert ideas:
- Discount codes
- Coupons
- Pamphlets with tips
- Keychains
- Jewelry
- Ornaments
- Stickers
- Figurines
There are plenty of ways to thank your buyer, so get creative with your inserts!
Print Out Mailing Labels
Are you still writing addresses on your packages by hand? Although you can still do that for individual situations, it is a better idea to print out your labels for these reasons:
Less risk for errors: humans may make mistakes when writing, but a printer gets it correct the first time around.
Efficient time use: it’s faster to import an address and then print it out, especially for large batches of orders.
Easy to fix mistakes: typos in your mailing label can send it to the wrong address, and simple changes can be reprinted quickly.
Professional look: printed labels look more professional and are pleasing to the eye.
Stickers stay in place: stickers will stay in the same spot you placed them; no extra tape is needed.
Printed mailing labels help everyone involved in the shipping process.
Choose Reputable Couriers
Trust is hard enough to earn, so why risk breaking it with a lost or damaged package? Couriers come into direct contact with your inventory, meaning they directly affect what happens to it. Should a courier worker drop your parcel, spill coffee on or lose track of it, your brand reputation could lose some clout upon delivering a mangled piece. You can avoid many of the commonplace troubles by partnering with courier companies that have been in business for many years and are trusted worldwide.
Make It Easy to Process Returns
In a perfect world, customers will receive their product and enjoy it without a care in the world. The reality of things is that mistakes are bound to happen on either the merchant or client side of the fence, which prompts the need for returns. You should make it easy for the patron to send the item back in the event of an error by including adequate instructions. If they find the process to be too difficult, they may refrain from following through with the return, and refuse to do business with your company in the future.
Packaging is a huge part of the e-commerce sphere, affecting everyone who comes into contact with your product. An effective packaging strategy will leave a good first impression and entice buyers to come back for more. These e-commerce packaging tips will help you score big with your customer base.
